The CEOS Branding Guidelines aim to strengthen the visibility of CEOS through the use of consistent branding for documents & communications about the international role & contributions of the organization. Common & consistent usage of the CEOS logo and other branding elements will lead to greater alignment and visibility, both in the CEOS community and with external audiences worldwide. It will reinforce the significance & global relevance of the remote sensing contributions by the CEOS community to coordinated, comprehensive, and sustained civil space-based Earth observations in sup- port of open science & decision support for societal benefit.
From its inception, CEOS was established to integrate remote sensing data and information, largely created by its CEOS Agencies, & to facilitate the development of remote sensing data products and services using this inte- grated information. While it is understood that ownership of the composite parts resides with the contributing agencies or institutions, the CEOS organization can, with the consent of its members, use its logo and other branding elements for CEOS activities, products, & services that stem from and are advanced with this data & information.
These Branding Guidelines are also designed to visually and thematically reinforce the CEOS Mission: “CEOS ensures international coordination of civil space-based Earth observation programs and promotes exchange of data to optimize societal benefit and inform decision making for securing a prosperous & sustainable future for humankind.”